CONNECTING BRANDS AND EVENT AUDIENCES

One event.
A connected audience strategy.

Connect your brand with event audiences through one coordinated strategy—building relevance in the moment and lasting connections beyond it.

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THE EVENT JOURNEYCONCEPT VIEW
Build awareness, identify event audiences and build lasting connectionsA location and media scene builds awareness before the event. Mobile data captured at the event identifies audiences. Retargeting reconnects with event audiences and leads them to an engagement hub landing website with content, lead forms and measurable activity. 01 / BEFOREBuild awareness. 02 / DURINGIdentify the audience.Mobile data capture 03 / AFTERBuild lasting connections. ENGAGEMENTHUBSSustained engagement.Content. Engagement. Measurement.

Before. Build visibility.

During. Connect around the event.

After. Continue engagement.

BUILT AROUND YOUR OBJECTIVE

Where the moment matters.

01

Trade Shows & Conferences

Connect with business audiences around industry gatherings.

Trade show audiences
03

Retail & High-Intent Locations

Reach people in the places that reflect their interests and intent.

Retail audiences

CAMPAIGNS IN PRACTICE

CONSUMER TECHNOLOGY

Beyond the show floor.

A retail expo campaign that delivered 3.4M+ impressions and identified approximately 34,000 attendee devices.

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FREIGHT & LOGISTICS

Along the driver’s route.

A national DOOH campaign across 450+ billboard and truck-stop locations, delivering 18.4M+ impressions.

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Build an audience around your next event.

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